"Luncheon vouchers donated, Meals shared!" an incitement to donations from the 1st December 2006 to the 31st March 2007
For the fifth year running, Ticket Restaurant, in partnership with the French Red Cross is launching its "Luncheon vouchers donated, Meals shared!" scheme.
The campaign consists in encouraging Ticket Restaurant holders to give one or several luncheon vouchers to the French Red Cross on behalf of its food aid plan.
The monetary equivalent of the face value featuring on the vouchers will be paid to the French Red Cross in its entirety.
It will allocate the amount to its food aid programmes – in particular to improving facilities at its food distribution outlets, charity groceries, mobile emergency medical service for homeless people and emergency accommodation centres.
Since the campaign was set up by Ticket Restaurant, donations have continued to increase and the 2005/2006 "Luncheon vouchers donated, Meals shared!" campaign collected €126,031.
For this new four-month campaign that starts on the 1st December 2006, 1.1 million employees who use Ticket Restaurant will share their everyday lives with Adriana Karembeu.
Their monthly Ticket Restaurant book will display the photo of the ambassador of the French Red Cross and the slogan "Like Adriana, support the French Red Cross" on both sides of the cover. On the inside, two additional flaps will explain the campaign and its modalities (sending vouchers with free reply without postage).
To support the campaign, Ticket Restaurant will also send the campaign poster to 45,000 Ticket Restaurant corporate customers and to 10,000 affiliated restaurant owners in Paris Ile-de-France and in November will broadcast a press ad in the French Red Cross magazine "Agir ensemble" (act together).
The campaign will also be relayed on the issuer's websites (web banners + page dedicated to the partnership), the French Red Cross and the Bénéficio Club (club offering on-line advantages to Ticket Restaurant users).
Two waves of e-mailing will enable 31,000 customers and 28,000 people registered on the web site www.Beneficioclub.fr to be contacted directly.