Accentiv’ Kadéos, the Accor Services’ rewards and motivation unit, has realized the first European gift card in the luxury segment. Gucci – one of the world’s leading luxury brands – is to benefit the card, which will be developed in six European countries.
Paris, 17 march 2009
Building on the success of the Gucci gift card in Japan and the United States, Accentiv’ Kadéos is now targeting Gucci customers in Europe with a gift card that can be used to purchase any item in the brand’s wide array of collections.
Users of the Gucci gift card can view their balance on a dedicated website: www.giftcardeurope.gucci.com
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